Why Twitter Chose Ghana

Twitter, the microblogging and social networking brand said it chose Ghana as its Africa Region office because the country is a beacon of democracy.

Twitter in a post by Kayvon Beykpour and Uche Adegbite, Twitter’s Product Lead and Director, Product Management, Global Markets, respectively, on Monday said, “Today, in line with our growth strategy, we’re excited to announce that we are now actively building a team in Ghana.”

The social networking service said its new team members would be working remotely under its work-from-home policies while it explores “the opportunity to open an office in Ghana in the future”.

Amid reactions by Nigerians that Nigeria Twitter’s biggest market was dumped by the decision, Twitter said its decision was informed by Ghana’s “support for free speech and online freedoms.”

Adding that Ghana’s recent appointment to host the Secretariat of the African Continental Free Trade Area (AfCFTA) also influenced its decision.

However, despite not siting its Africa’s office in Nigeria, Twitter said its target market is Nigeria, given its huge population.

In its job advertisements, the company said of its curator positions: “This role is based in Accra, Ghana and focused on Nigeria.”

It said the ideal candidate to occupy the positions “should have a deep, non-partisan, understanding of Nigerian news and politics.”

 It also said candidates with understanding of English Pidgin, Yoruba, Hausa and Igbo, will have advantage.

According to statista.com, in 2020 alone, the number of social media users in Nigeria reached roughly 28 million. Of this figure, 61.4 per cent have active Twitter handles.

However, in Ghana, it said as of January 2021, Ghana registered approximately eight million active social media users, up from six million in 2019. And of this figure, only 28.78 per cent are registered on Twitter.

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