|WARC Prize for MENA Strategy 2021 shortlist out|
WARC, the global authority on marketing effectiveness, has released the shortlist of the WARC Prize for MENA Strategy 2021, a search for the best strategic marketing thinking that has driven results in the Middle East and North Africa.
In this fifth year, a total of 21 case studies for a wide range of markets and product categories have been shortlisted for both global brands, including Burger King, Facebook, Knorr and Mastercard, and local brands, such as Almosafer, An-Nahar, Diari and Lotto Libanais.
The jury panel of 16 industry experts chaired by Peter DeBenedictis, Chief Marketing Officer, Middle East and Africa of Microsoft, have shortlisted the following campaigns: Pay Cut Whopper · Burger King · Restaurant Brands International · Wunderman Thompson DubaiNoise-o-Meter · Bose · Wunderman Thompson DubaiThank You Russia · LADA · Renault · TBWA\RAADShift+K+F+C · KFC Arabia · Yum! Brands · TBWA\RAADA Dad’s Job · Home Centre · Landmark Group · FP7 McCann DubaiRooftop Farms · Knorr · Unilever · FP7 McCann CairoAstronomical Sales · Mastercard · FP7 McCann DubaiThe Legacy of Verse · GMC · FP7 McCann DubaiMars Shot · Emirates Nation Brand · Government of the UAE · FP7 McCann DubaiA Journey Across Tunisia · Diari · FP7 McCann Tunis, FP7 McCann DubaiStories of Mecca · Almosafer · Seera Group · FP7 McCann RiyadhNeb Adventures · AstraZeneca · McCann Health Dubai, FP7 McCann DubaiThe Man Who Never Got Anything Back · Emirates NBD Saudi Arabia · Emirates NBD · Momentum RiyadhOur Heartbeats · Babyshop · Landmark Group · FP7 McCann DubaiPop Up Books · WHSmith ·FP7 McCann DubaiThe New National Anthem Edition · An-Nahar · Impact BBDO, OMDDream Number · Lotto Libanais · LLDJ · Impact BBDOThe Doppelganger · Burger King · Restaurant Brands International · Wunderman Thompson KSAFuel Their Dreams · Puck · Arla Foods · FP7 McCann DubaiMartian Stamp · The UAE Government Media Office · Government of the UAE · TBWA\RAAD#LoveLocal · Facebook · Facebook Arabia · TBWA\RAAD The winners of the Grand Prix, Gold, Silver and Bronze accolades as well as five Special Awards recognising work that excelled in key areas – The Long-Term Strategy Award (new), The Pivot to Digital Award (new), The Research Excellence Award, The Brand Rebel Award, The Local Hero Award – will be announced on August 4th.
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