WARC Prize for MENA Strategy 2021 shortlist out

WARC Prize for MENA Strategy 2021  shortlist out

  WARC, the global authority on marketing effectiveness, has  released the shortlist of the WARC Prize for MENA Strategy 2021, a search for the best strategic marketing thinking that has driven results in the Middle East and North Africa.

In this fifth year, a total of 21 case studies for a wide range of markets and product categories have been shortlisted for both global brands, including Burger King, Facebook, Knorr and Mastercard, and local brands, such as Almosafer, An-Nahar, Diari and Lotto Libanais.

The jury panel of 16 industry experts chaired by Peter DeBenedictis, Chief Marketing Officer, Middle East and Africa of Microsoft, have shortlisted the following campaigns: Pay Cut Whopper · Burger King · Restaurant Brands International · Wunderman Thompson DubaiNoise-o-Meter · Bose · Wunderman Thompson DubaiThank You Russia · LADA · Renault · TBWA\RAADShift+K+F+C · KFC Arabia · Yum! Brands · TBWA\RAADA Dad’s Job · Home Centre · Landmark Group · FP7 McCann DubaiRooftop Farms · Knorr · Unilever · FP7 McCann CairoAstronomical Sales · Mastercard · FP7 McCann DubaiThe Legacy of Verse · GMC · FP7 McCann DubaiMars Shot · Emirates Nation Brand · Government of the UAE · FP7 McCann DubaiA Journey Across Tunisia · Diari · FP7 McCann Tunis, FP7 McCann DubaiStories of Mecca · Almosafer · Seera Group · FP7 McCann RiyadhNeb Adventures · AstraZeneca · McCann Health Dubai, FP7 McCann DubaiThe Man Who Never Got Anything Back · Emirates NBD Saudi Arabia · Emirates NBD · Momentum RiyadhOur Heartbeats · Babyshop · Landmark Group · FP7 McCann DubaiPop Up Books · WHSmith ·FP7 McCann DubaiThe New National Anthem Edition · An-Nahar · Impact BBDO, OMDDream Number · Lotto Libanais · LLDJ · Impact BBDOThe Doppelganger · Burger King · Restaurant Brands International · Wunderman Thompson KSAFuel Their Dreams · Puck · Arla Foods · FP7 McCann DubaiMartian Stamp · The UAE Government Media Office · Government of the UAE · TBWA\RAAD#LoveLocal · Facebook · Facebook Arabia · TBWA\RAAD The winners of the Grand Prix, Gold, Silver and Bronze accolades as well as five Special Awards recognising work that excelled in key areas – The Long-Term Strategy Award (new), The Pivot to Digital Award (new), The Research Excellence Award, The Brand Rebel Award, The Local Hero Award – will be announced on August 4th.


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