GLOBALLY, the current most popular business mantra is: ‘Doing well is good business’ or to parody a popular street lingo: ‘Givers never lack.’ This act of giving or philanthropy by brand owners or corporate bodies is known as Corporate Social Responsibility (CSR). Companies and entrepreneurs today leverage CSR to help solve most of the biggest problems in their immediate environment and beyond.
Exactly like most companies now, KEKEADS, Nigeria’s pioneer social impact advertising platform has in nearly a decade now been living true to the writ and spirit of CSR through its activities to build its brand and empower the people.
Since it began operations in 2009, the KEKEADS platform owned by
Endorsed by the Advertising Practitioners Council of Nigeria (APCON), KEKEADS working in tandem with a number of other creative agencies in the marketing communication industry was
Also, shortly after this competition KEKEADS as parts of its CSR programme launched a road safety campaign in Abuja and the FCT. Working in collaboration with the Federal Road Safety Corps (FRSC) and utilizing the Keke advertising display system, a call centre telephone numbers for the Lifeline Care Association, which provide ambulance services and rescue missions in the FCT for emergency
Other socially impacting initiatives recently launched by KEKEADS include the ‘Free Advertising Platform for Made in Aba Products’, ‘The KekeAds Find Us Noticeboard Advertising product for SMEs’ and the ‘KekeAds collaborative campaign with the Manufacturers Association of Nigeria’. Besides, only recently, KekeAds took its empowerment initiative to a higher when it collaborated with the Abia State Government to empower Keke tricycle owners and opera-tors. Speaking on the collaboration, Onouha, founder of KekeAds said: “KekeAds is not just a strategic choice for effective public enlightenment and communication in the state
Taking its corporate social responsibility agenda to a higher pedestal, KEKEADS is set to launch an empowerment programme for the vulnerable in the country in October. The campaign, tagged KEKEADS 4 change is an empowerment and sensitization platform for the vulnerable people in Nigeria using social impact advertising. According to Onuoha, the latest initiative was prompted “ by the wide range of social problems faced by Nigerians including poverty, crime, domestic violence, internally displaced people, human right abuses, security challenges of all shades and hues, drug abuse, sexually transmitted diseases, drunk driving to safety on our roads.” Onuoha stated that given the prevailing challenging times in the country it is only a social impact outdoor advertising platform like KEKEADS that can convey the necessary information to help people get their lives back together and on track when emergencies strike.
“And this is because KEKEADS recognises the social issues in Nigeria and offers an innovative social advertising strategy to build awareness of the social problems and to motivate people to undertake socially desirable actions through the use of the transit media platform. “Giving further insight on the initiative, Smate and Smate operations manager Lois Peters said that Kekeads 4 change as a social impact concept adds value on all sights of businesses. “For brands it is an impact advertising medium with a robust interface for activating direct sales and promos. And for the tricycle (keke) operators it has become a valued source of additional income generator that is stress free,” Peter said.
Founded in 2009 and patented in Nigeria by Smate and Smate International, the Kekeads platform has so far empowered over 20,000 keke operators whose vehicles are used for both ubiquitous mobile advertising media and as a veritable medium of public enlightenment. To further drive the campaign to greater success, Onuoha called on business owners across the country and government agencies to partner with Kekeads to give life back to vulnerable in the country by sponsoring some of its CSR projects.