The Experiential Marketers Association of Nigeria (EXMAN) will host the 2021 edition of its Brand Experience Summit between 14th and 15thJuly 2021. The summit will feature 4 Plenaries and 40 sessions.
Speakers expected at the summit include Mr. Cosmas Maduka, Chairman and Founder of the Coscharis Group, Mr. Tosin Runsewe, CEO AfyaCare and former MD Axa-Mansard, Ms. Biola Alabi, Founder, Biola Alabi Media, Ms. Stella Fubara-Obinwa, Director International Operations – Dubai Dept of Tourism Commerce & Marketing, Mrs. Adenike Adebola, Marketing and Innovations Director, Guinness Nigeria, and many others.
The summit will feature two plenaries and five different parallel streams each day covering Brands/Campaigns/Ideas, Marketing Technology/Data, Agency/Insights/Measurement, Shopper/Trade Marketing and Academy. The topics under each stream have been carefully curated to cover the wide gamut of business practice, consumer engagement, evidence-based marketing, creativity, and business growth. Mr. Maduka will kick off the first day by talking about how to grow business from small to big business while Stella Fubara-Obinwa will be speaking about building brand experience for destination brands. On day two, the plenaries will be taken by Biola Alabi who will be talking about building brands with cultural relevance while Tosin Runsewe will speak about preparing your business for the big stage.
According to the President of EXMAN, Mr. Tade Adekunle, the Brand Experience Summit is set to provide a platform for robust discussions about business growth, innovation, and brand experience in Nigeria. These discussions will be the focus over the two days of the Summit. Mrs. Sola Antwi, the Communications Lead for the Brand Experience Summit explained that the summit will be delivered in a hybrid format. According to her, attendees can register for the summit by going to the EXMAN website.