Brand Extension: StarTimes to launch solar energy product

In order to alleviate the perennial energy crisis in Nigeria, leading pay-TV company, Startimes will soon launch into the market a solar energy product. This is part of the innovations that Mr David Zhang, the new CEO of StarTimes in Nigeria who resumed recently in the country would be bringing into the pay-TV brand business portfolio.

David Zhang, new Chief Executive of StarTimes
David Zhang, new CEO of StarTimes

Zhang who hosted journalists to a breakfast meeting at the Radisson Blu Hotel, Ikeja GRA, Lagos on Monday said since its debut about ten years ago in the country, his company had brought a number of innovations into the industry.

“Firstly, we started mainly as a pay-TV company, offering DTT service that allows Nigerians to watch satellite TV from different parts of the country using just an antenna and a decoder. After some years we introduced DTH, which is the Dish. With this service, we broadcast programmes to all our customers in Africa reaching more than 30 African countries,” Zhang said.

Speaking further, the StarTimes helmsman said, “That is not all, our most recent business offering is our OTT business called StarTimes ON. StarTimes ON is our online video streaming service. It is the next generation of StarTimes streaming service. It introduces new features such as video-on-demand, live TV and lots of movies, sports and entertainment content all on the mobile app free of charge.”

Zhang who disclosed that StarTimes investments in Nigeria since it began operation here in 2010 is worth over $220m said that over 4,000 Nigerians had been employed directly by StarTimes and indirectly through its dealers.

Zhang who had earlier worked in Nigeria between 2012 and 2013 was the CEO of StarTimes Kenya for 4 years before his posting to Nigeria in January, 2019. Established as a joint venture between NTA in 2009 to form NTA-StarTV Network Limited, popularly known as StarTimes, Zhang said that even after almost 10 years in the business in Nigeria the mission of StarTimes remained the same: “To provide affordable quality entertainment to every African home, and we do this through innovation, integrity, diligence and devotion.”

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