By: JIMI DAVID
The Advertisers Association of Nigeria (ADVAN) will next week host business leaders to a thought forum with the theme “Strategic Leadership in Turbulent Times”.
The event, which is slated to hold on Thursday, February 18, will feature top Nigerian CMOs and CEOs to debate requisite leadership capabilities in disruptive times.
According to the organisers, the ADVAN CMO Forum was borne out of the urge to provide the nation’s business leaders with a platform to hold meaningful discourse on ways to better navigate the fast-changing marketing communications and business landscape. The platform has in the past hosted several pertinent conversations on effective marketing and business leadership for the future. The 2020 edition, which focused on “Effective Marketing in a VUCA environment”, saw over 100 CMOs in attendance.
Leading the conversation this year is the CEO of Airtel Nigeria, Mr. Segun Ogunsanya while the CEO of the World Federation of Advertisers Mr. Stephan Loerke, and will provide valuable tutelage on efficacious leadership in chaotic times.
Speaking on what inspired the 2021 theme, Mrs. Bunmi Adeniba, the Acting President of ADVAN said: “In turbulent times, creativity, innovation and best strategies are meaningless without a strong cohesive driver. More than ever before, strategic leadership is requisite for business sustainability and growth.”
ADVAN, which is the only body in Nigeria that represents the collective interests of ‘Advertisers’ (Corporate organizations that engage in high level marketing), was founded to advance the interest of the marketing industry in Nigeria by spearheading and ensuring global best practices as well as facilitating collaborative partnerships with relevant stakeholders.
Today, ADVAN is one of the strongest voices among 80 of the largest organisations in Nigeria representing over 200 brands that control over 90% of the nation’s annual marketing spend. ADVAN membership comprises of the top multinationals and national enterprises in Nigeria.
The Association is a member, and also on the Executive Council of the World Federation of Advertisers, a body of global brands and marketing associations in over 60 nations of the world.