Access Bank acquires Diamond Bank

…Unveils new logo

In realization of its dream to become a mega bank, Access Bank has fused with Diamond Bank in a rare merger cum acquisition arrangement. With this development, Access Bank now boasts of 592 branches, 27,000 staff; 29 million customers, the highest on the continent, and over 3,000 Automated Teller Machines (ATMs) onshore and offshore, spanning three continents and 12 countries.

 At an elaborate ceremony earlier on Sunday to herald the birth of the new entity, its Executive Director, Personal Banking ,Victor Etuokwu, said of the new logo and slogan:

“It (the mega bank) fuses together the best of Access Bank and Diamond Bank. It builds on the layers of meaning that were built into two iconic brands. Diamond Bank’s was youthful, vibrant and human.

“The diamond shape is fused into the three chevrons, which radiate in all directions to create layers around a core. The retention of the access typeface, colour and font is complemented by the orange logo, which draws from the colour palettes of both banks.

“The use of the diamond colour palette is further emphasised with the dominance of green in its retail application, ensuring continuity for retail customers, while the dominant orange in the corporate application provides the same sense of familiarity to Access Bank’s customers.

“To accompany the new logo, there is a new brand promise which is ‘Access Bank:More than banking’.This is more than a tagline.It is a philosophy and this dates back to 20 years ago when Access Bank set out to change the face of banking in Nigeria.

“Almost 20 years ago, Access Bank set out to change the face of banking in Nigeria. Its goal was to lift the continent of Africa through what it called sustainable banking, showing individuals and businesses across the country that ethical business was good business.

“Providing African businesses with access to intra Africa trade and global markets. Giving budding entrepreneurs the tools to build a business. Offering families the opportunity to realise their dreams. Across the country, another entrepreneur was also building a bank, with a dream that went beyond banking.

“We wanted to respond to changing lifestyles by using innovation and technology to support societal shifts. With a focus on personalised service that understood people’s desires and ambitions and made them possible.

“These two banks, one a corporate titan, the other a digital retail powerhouse, have come together to create Africa’s largest bank. For both, the philosophy remains unchanged.”

Earlier in the year, the Managing Director of now rested  Diamond Bank, Uzoma Dozie, had touched on the similarities of the bank’s vision and the role of people and technology in the next growth phase of both entities. He had said: “There is a clear strategic rationale for the proposed merger and strong complementarities between the two institutions.

“While Diamond Bank has pioneered Nigeria’s largest technology-led retail banking platform, Access Bank is one of Nigeria’s leading full-service commercial banks. Consolidation in the Nigerian banking industry is an inevitable, natural progression in a sector where the gap between tier one and tier two banks has been widening and scale has become critical; where technology will disrupt the traditional business model while enabling broader financial inclusion.”

To the customers of the new entity, this is a new day and the beginning of good things to come.

Leave a Reply

Your email address will not be published. Required fields are marked *