Zenith Bank leads other Nigerian banks in print advert spend – Report

By: JIMI DAVID

P+ Measurement Services #MediaIntelligence and Performance Audit Reports in the month of #July 2021 critically analyzed and revealed Top #NigerianBanks and their advert spend in the print media publications.

This analysis revealed that a total of 22 Nigerian banks spent an estimated sum of N298,048,272 on print advertisements covering various traditional and soft-sell publications across the country.

The media audit report further showed that Zenith Bank Plc emerged as the top spender with 39% share, with Access Bank Plc ranking 2nd with 24% percentage share. Completing the top 5 are Polaris Bank Ltd., UBA Group and #GTBank with 13%, 12%, and 12% respectively.

Leave a Reply

Your email address will not be published. Required fields are marked *