Winning with Quick Response – Tola Bademosi

Precisely in 2006, when BD Consult made its debut as a public relation firm in Nigeria’s marketing communications landscape, it sought to offer public relations services in a unique way to its client. One of the core values that have over the years distinguished BD Consult from the pack was its prompt response to clients in terms of excellent service delivery. In fact, BD Consult could be termed, ‘The Quick Response PR consultancy brand in Nigeria.’ In the words of the founder and Managing Director, BD Consult, Tola Bademosi, “Our core value values are speed in terms of response to clients. What we discovered about a lot of clients is that the brief comes late but they want you to get back to them as quickly as possible. Over the years, we have always prided ourselves as the quick response firm in terms of quality service delivery. This has actually set us apart and each client and organization knows that if you need something to be done quickly and you need quality service, BD Consult is the place to go.”

With it positioning in terms of speed in quality service delivery, BD Consult has today become a success story managing an array of diverse multinational and local brands. Sharing his experience on BD Consult humble beginning, and its evolution over the years, Bademosi says, “ We started out as a young but vibrant agency and Indomie gave us the opportunity to manage the brand. And over the years, we have not let them down. We have grown together with the Indomie brand. We have managed Indomie to some unbelievable height and we are still managing the brand. Our success story of managing Indomie has also given us the opportunity to work on other multinational brands like Cadbury Bournvita, Lafarge Wapco Cement, La Casera, Pepsi, Vitafoam, UAC Grand Cereals Oil etc. But again, the key things that set us apart and have given us opportunity is the quality of work we put to bed and the quick response time at which we have been able to deliver effortlessly.”

The BD Consult founder also attributed the firm’s success so far to the quality of staff, their determination to excel and their positive attitude to life and business. After ten years of operation, BD Consult recently unveiled a new logo and tagline as its corporate identity. While BD Consult remains the corporate name, the logo has been redesigned in such a way that gold is now the dominant colour while green which was not the part of the logo before now has been added.

According to Bademosi, “ The gold in our logo symbolizes prosperity and success of our various Stakeholders (clients, consumers and investors) while the green stands for the freshness and vibrancy of our agency. Incidentally, BD Consult also now has a new tagline : “Influencing Perceptions”. The tagline now portrays BD Consult not only as PR firm but a complete, holistic consultancy with diverse expertise in other areas of marketing communications and new media.