Precisely in 2006, when BD Consult made its debut as a public relation firm in Nigeria’s marketing communications landscape, it sought to offer public relations services in a unique way to its client. One of the core values that have over the years distinguished BD Consult from the pack was its prompt response to clients in terms of excellent service delivery. In fact, BD Consult could be termed, ‘The Quick Response PR consultancy brand in Nigeria.’ In the words of the founder and Managing Director, BD Consult, Tola Bademosi, “Our core value values are speed in terms of response to clients. What we discovered about a lot of clients is that the brief comes late but they want you to get back to them as quickly as possible. Over the years, we have always prided ourselves as the quick response firm in terms of quality service delivery. This has actually set us apart and each client and organization knows that if you need something to be done quickly and you need quality service, BD Consult is the place to go.”
The BD Consult founder also attributed the firm’s success so far to the quality of staff, their determination to excel and their positive attitude to life and business. After ten years of operation, BD Consult recently unveiled a new logo and tagline as its corporate identity. While BD Consult remains the corporate name, the logo has been redesigned in such a way that gold is now the dominant colour while green which was not the part of the logo before now has been added.
According to Bademosi, “ The gold in our logo symbolizes prosperity and success of our various Stakeholders (clients, consumers and investors) while the green stands for the freshness and vibrancy of our agency. Incidentally, BD Consult also now has a new tagline : “Influencing Perceptions”. The tagline now portrays BD Consult not only as PR firm but a complete, holistic consultancy with diverse expertise in other areas of marketing communications and new media.