The Federal Government has been urged to review the current national communications policy in line with current development and in tune with global best practices. An advertising czar and Group CEO, Prima Garnet Africa, Mr. Lolu Akinwunmi gave the advice at the opening of the two days National Advertising Conference held in Abuja.
A former chairman of the Advertising Practitioners Council of Nigeria (APCON), Akinwunmi also called on the government to appoint a substantive chairman and board for APCON.
In his opening remarks at the Transcorp Hilton Hotels, Abuja venue of the conference, Akinwunmi stressed that five years into the Buhari administration, that APCON does not have a Chairman and Council, is an anomaly that must be addressed urgently.
“We use this opportunity again to call on government to appoint a Chairman and Council for APCON. I will like to use this opportunity to convey to the government and especially the Hon Minister of Information and Culture that the government has a very strong ally in our industry, and we are more than prepared to offer our services and support”
According to Akinwunmi, who was also a former President of the Association of Advertising Agencies of Nigeria (AAAN) , one of the key things that the practitioners under APCON can do is to especially support and drive government’s key economic and social mobilization programmes.
He stated that in 2015 when the administration took over from the Jonathan government, the practitioners under APCON offered to support the new agenda of the government and that it did not need to re-invent the wheel to do that.
Akinwunmi noted that the last the Nigerian government reviewed national communication policy was in 1987 and to this end, he said government must embark on urgent review of the national communications policy as well as develop a strategic national communication plan as, according to him, ” Nigeria and Nigerians deserves an effective public communication”.
“It is sometimes clear that the absence of a Communication policy reflects in many steps the government takes and how it responds in communicating with Nigerians and other local and external stakeholders. The gaps we often observe are as a result of the absence of a strategic plan from a communication policy” he said.