| WARC, the international authority on marketing effectiveness, has launched the WARC Awards for Media 2021, a comprehensive global awards scheme rewarding communications planning which has made a positive impact on business results. |
Now in its sixth year, the competition will examine the insight, strategy and analytics that power effective media investment. There are four categories, each with its own international high-calibre judging panel. The Effective Channel Integration category looks for how sophisticated communications architecture helped boost campaign effectiveness. Leading the jury will be Ron Amram, Senior Director, Global Media, Mars, who is responsible for driving the increased impact and effectiveness of Mars’ media investment globally, as well as owning the digital platforms for the company’s brands. Commenting on his upcoming role, Amram says: “The WARC Awards for Media celebrate the crucial role of strong channel strategies in achieving cut through in today’s competitive media landscape. I look forward to helping showcase best-practice examples from across the globe to serve as inspiration for the industry.” The Effective Use of Tech category will reward communications that have effectively used or combined emerging platforms or technology in the media mix. Rajoielle Register, Head of Global Brand Experiences, Ford Motor Company, will chair the jury panel. Raj leads the company’s collaboration with key stakeholders to deliver the corporate brand experience and marketing strategy for global and regional auto shows. Sharing her thoughts on this category, Register says: “Technology’s role as a catalyst for progress and a force for good is increasingly growing in the advertising industry, as more and more brands embrace tech innovations within their comms. I am honoured to chair this WARC Awards for Media category and look forward to rewarding breakthrough tech-driven work.” The Effective Use of Partnerships & Sponsorships category looks for how collaborations with third parties, including native advertising and sponsorships, have helped brands meet business goals. The category will be chaired by Sarita Rao, President, Integrated & Partner Solutions, AT&T Business, who leads the company’s business development and specialised sales efforts for next-generation technologies as well as delivering AT&T Partner Exchange and Wholesale initiatives. Sarita comments: “It is an honor to be working with the WARC Awards for Media and their remarkable panel of judges to uncover and reward work which understands the power of brands joining forces to connect with global audiences.” The Best Use of Data category, recognising the role of data in an effective communications strategy, will be chaired by Siew Ting Foo, Chief Marketing Officer, Greater Asia, HP. At HP, Siew Ting is focused on driving brand relevance and purpose by combining data and emotional connection. Commenting on chairing this category, Siew Ting says: “With its applications increasingly expanding – from real-time executions to audience segmentation and contextual targeting – I look forward to celebrating uses of data that stopped consumers in their tracks and connected with them meaningfully.”
The WARC Awards for Media are free to enter and are discipline-neutral and channel-agnostic. Papers are submitted as effectiveness case studies and can be entered by media agencies, creative agencies, media owners, digital agencies and data specialists from all over the world.
Each jury will award Grand Prix, Gold, Silver and Bronze accolades, as well as three Special Awards recognising specific areas of excellence. The deadline for entries is 22 September 2021.
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