SHOBANJO ON SHOBANJO
On Ad Copy “My position about a good advert is that if the communication is simple, straightforward, interesting and entertaining,
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Conversation
We are redefining public relations practice through passion driven by results
A few years ago, the agency which was then called FCB Redline, was never in the consideration set when assessing
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How Social Media Can Wreck Your Company – Philip Kotler
He is acclaimed as the godfather of modern marketing. The marketing maverick, Professor Philip Kotler who has consulted for some
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In a recession, corporate titans must raise the bar –Wale Raji
In a recession corporate titans must raise the bar – Adewale Raji, GMD, Odua Investment Mr Adewale Raji, the Group
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Winning with Quick Response – Tola Bademosi
Precisely in 2006, when BD Consult made its debut as a public relation firm in Nigeria’s marketing communications landscape, it
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Sports marketing is a specialized turf – Taye Ige
When the history of sports marketing in Nigeria is being told, one name that would always pop up and occupy
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Specialisation is the future of radio – Layinka Adagun
Four years ago, in 2012, the Lagos state government unveiled the Lagos Traffic Radio with the sole aim of providing
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Technology has changed the face of PR for good – Seun Adesida, CEO, DavebrookPR
Interconnectivity and technological adaptability have changed the face of PR practice as we know it and it is better to
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‘PR Consultants Must Embrace Global Thinking’
Established in 1994 by Dr Phil Osagie, a former President of PRCAN, JSP is the leading PR consultancy with international
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With Digital, the Practice of PR has Changed Radically – Bolaji Okusaga
Bolaji Okusaga was the Managing Director and lead consultant at The QuadrantMSL, Nigeria’s first full-service public relations consultancy. A seasoned
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