In furtherance of its efforts to deepen the market and drive transit customers experience, Nigeria leading Quick Service Restaurant brand, Chicken Republic has entered a partnership marketing communications agreement with pioneer social impact cum transit advertising platform, KekeAds.
As parts of the agreement, Chicken Republic will be leveraging on the huge captive transit audience of KekeAds across the country. Giving details of the agreement, Mr Esona Onuoha, managing director of Smate & Smate International Limited who are the owners of KekeAds transit media franchise across Nigeria said, “Having worked with other multinational brands and SMEs across various sectors of Nigeria’s economy, Food Concepts Limited who are the owners of Chicken Republic QSR brand, have gone through our profile and our track records, and they have found out that apart from providing high visibility for their brand, the KekeAds platform is a veritable for the empowerment of the vulnerable in Nigeria. Hence it is a win-win situation for Chicken Republic.”
“Because while providing visibility for their brand through our visual and audio transit platform, Chicken Republic will also be empowering the Keke riders through this patronage. This is in tandem with our vision as transit media company.”Onuoha added
Chicken Republic is joining several brands such as Emzor, Airtel, Nasco, Gamezone, Priceless Stores, Everyday Supermarket and Gala from UAC Foods, who have benefited from the promotions used on many Keke outdoor advertising campaigns.
The use of the KekeAds Automated Audio System effectively increases consumer recall rates and brand recognition for the campaigns. Other notable brands are expected to grace the system from the Fast Moving Consumer Goods, Financial services, Telecommunications, and SME sectors. NGOs and Government agencies are also targeted since the medium is most effective for reaching the grass roots and the hard-to-reach audiences that are the socio-economic focus of many public sensitization messages.
Chicken Republic is an ambitious, world-class modern African brand. We began operations in 2004 and have already opened over 65 stores within Nigeria and Ghana, making us proud of our hard-earned reputation as the fastest growing chicken brand in West Africa.
In his own response, the Marketing Manger of Chicken Republic, Mr. Babatunde Folawiyo stressed the synergy of the partnership with KekeAds by tracing the origin and track record of Chicken Republic. According to him, Our simple taste More philosophy encourages a bold spirit of adventure as we set out to challenge the status quo by constantly raising the quality and standards of our products and services.
As a member of the Food Concepts Group we are also pleased to announce that we will be supporting the KekeAds-4-Social Change Initiative with this partnership. We have created affordable options and introduced our meals deals for N500 and N800 which means that more people can experience the taste of our sumptuous food.
Food Concepts became ISO certified by successfully undertaking the quality management systems audit (NIS ISO 9001: 2000) in 2009.Our primary aim was to improve on our preexisting operational excellence policy and to ensure that the company internal processes are aligned with internationally accepted standards. We invite our customers to experience more as they interact with our brand and enjoy the sensory pleasures of our sizzling hot chicken and sides. All flavoured to perfection with our unique blend of authentic West African herbs and spices.We encourage our staff and franchisees to passionately learn, grow and strive for more, both to their own benefit and to the ultimate benefit of our customers.
Adding that, “On this basis, Chicken Republic prides itself on the consistent delivery of product excellence, great value and impeccable customer service. All brought to life by warmly engaging with our customers in energetic, progressive, quick service restaurant environments.”