In realization of its dream to become a mega bank,
Access Bank has fused with Diamond Bank in a rare merger cum acquisition
arrangement. With this development, Access Bank now boasts of 592 branches,
27,000 staff; 29 million customers, the highest on the continent, and over
3,000 Automated Teller Machines (ATMs) onshore and offshore, spanning three
continents and 12 countries.
At an elaborate ceremony earlier on Sunday to herald
the birth of the new entity, its Executive Director, Personal Banking ,Victor
Etuokwu, said of the new logo and slogan:
“It (the mega bank) fuses together the best of
Access Bank and Diamond Bank. It builds on the layers of meaning that were
built into two iconic brands. Diamond Bank’s was youthful, vibrant and human.
“The diamond shape is fused into the three chevrons,
which radiate in all directions to create layers around a core. The retention
of the access typeface, colour and font is complemented by the orange logo,
which draws from the colour palettes of both banks.
“The use of the diamond colour palette is further
emphasised with the dominance of green in its retail application, ensuring
continuity for retail customers, while the dominant orange in the corporate
application provides the same sense of familiarity to Access Bank’s customers.