Analysis
THE SEVEN COMMANDMENTS OF BRANDING
In Nigeria, like in other parts of the world, personalities, corporations and governments have over the years employed branding to
Conversation
SHOBANJO ON SHOBANJO
On Ad Copy “My position about a good advert is that if the communication is simple, straightforward, interesting and entertaining,
Commentary
Success Nuggets from Biodun Shobanjo’s Life
By: Ray Ekpu The book, The Will to Win, The story of Biodun Shobanjo is a 542 page affair written
